Latest Top TikTok Trends 2024: A Comprehensive Guide to What’s Hot Right Now
TikTok has solidified its place as a leading social media platform, with trends that captivate millions globally. As we head into 2024, the app continues to evolve, giving rise to fresh trends that shape not only online culture but also the way people shop, consume content, and engage with brands.
In this guide, we’ll cover the Latest Top TikTok Trends 2024, from dropshipping to viral beauty products and fitness crazes. Whether you’re a content creator, brand, or TikTok enthusiast, staying ahead of these trends will ensure you stay relevant in this dynamic space.
Here are the TikTok trends right now:
| No. | Keyword | % Growth |
| 1 | Booktok | 99x+ |
| 2 | TikTok Dropshipping | 6,800% |
| 3 | TikTok SEO | 4,200% |
| 4 | Vtubing | 8,600% |
| 5 | TikTok Trading | 7,400% |
| 6 | TikTok Affiliate Marketing | 6,800% |
| 7 | Adopt Me | 436% |
| 8 | BIAB Nails | 99x+ |
| 9 | SssTikTok | 5,200% |
| 10 | TikTok Ads | 3,100% |
| 11 | Gymrat | 2,433% |
| 12 | TikTok Makeup | 257% |
| 13 | TikTok Food | 1,071% |
| 14 | TikTok ASMR | 2,633% |
| 15 | TikTok Course | 1,800% |
| 16 | Tabs Chocolate | 6,500% |
| 17 | TikTok Viral | 1,650% |
| 18 | Wolf Haircut | 3,150% |
| 19 | Y2k Fashion | 2,375% |
| 20 | Loaded Protein | 197% |
| 21 | TikTok Analytics | 875% |
| 22 | TikTok Shop | 9,500% |
| 23 | Lash Clusters | 99x+ |
| 24 | Dark Feminine | 1,380% |
| 25 | Milky White Nails | 525% |
| 26 | Japanese Head Spa | 9,100% |
| 27 | TikTok Fashion | 1,133% |
| 28 | Drip Outfit | 533% |
| 29 | TikTok Gaming | 2,075% |
| 30 | Korean Skincare | 424% |
| 31 | TikTok Boss | 500% |
| 32 | Shilajit Gummies | 9,600% |
| 33 | Pimple Patches | 1,900% |
| 34 | Tiktok Video Editor | 775% |
| 35 | The Pink Stuff | 368% |
| 36 | Russian Manicure | 1,660% |
| 37 | Mighty Patch | 371% |
| 38 | TikTok Influencer | 557% |
| 39 | Psilocybin Gummies | 99x+ |
| 40 | Try on Haul | 421% |
| 41 | Mesh Ballet Flats | 4,900% |
| 42 | Old Money Fashion | 1,567% |
| 43 | Crochet Plushies | 7,800% |
| 44 | Permanent Jewelry | 99x+ |
| 45 | Quiet Luxury | 2,550% |
| 46 | Wearable Breast Pump | 1,900% |
| 47 | Perfume Layering | 421% |
| 48 | Lions Mane Supplement | 600% |
| 49 | Shein | 400% |
| 50 | Beauty Of Joseon | 8,600% |
1. TikTok Dropshipping
One of the Latest Top TikTok Trends 2024 is the rapid rise of TikTok dropshipping. This model allows users to run an eCommerce business without holding inventory, which makes it incredibly appealing to entrepreneurs, especially Gen Z. TikTok has become the go-to platform for marketing these products, using short videos to capture attention and drive sales.
How it works: Dropshippers use TikTok to showcase viral products that catch people’s attention. They then redirect users to their online stores or TikTok Shop for easy purchases. From gadgets to beauty products, there’s no shortage of items being sold via TikTok dropshipping.
Why it’s trending: TikTok’s unique algorithm allows products to go viral overnight, giving dropshippers a chance to make significant sales. Additionally, the platform offers tools like TikTok Ads and TikTok Shop, making it easier for sellers to reach their target audience.
2. Mighty Patch: The Skincare Saviour
Among the Latest Top TikTok Trends 2024 is Mighty Patch, a hydrocolloid patch used to treat acne. With skincare being a consistent focus on TikTok, this product gained momentum in 2023 and shows no signs of slowing down. Influencers and everyday users swear by its ability to shrink pimples overnight, leading to countless videos demonstrating its effectiveness.
Why it’s popular: Mighty Patch videos are compelling because they offer immediate results. Users love showing the ‘before and after’ of their skincare routines, making it one of TikTok’s top skincare trends.
How to engage: If you’re a content creator or brand, jumping on the Mighty Patch trend is easy. Create content showing real results, product comparisons, or share your acne journey while featuring the patch.
3. BookTok: Literature Meets TikTok
BookTok is another staple in the Latest Top TikTok Trends 2024. This trend brings together book lovers from around the world to share recommendations, reviews, and emotional reactions to their favourite reads. BookTok has not only rejuvenated the book industry but has also influenced bestseller lists and book sales.
What makes it unique: BookTok communities are passionate, and their recommendations often lead to previously unknown authors gaining recognition. Whether it’s romance, fantasy, or self-help, there’s a genre for everyone on BookTok.
Key takeaway: Brands and authors should tap into the BookTok trend by engaging with these communities. Running a book giveaway or collaborating with BookTok influencers could drive significant awareness for new releases.
4. TikTok Shop: Revolutionising Online Shopping
TikTok Shop has become one of the most impactful elements of the platform, reshaping how users discover and purchase products. The integrated shopping feature allows users to make direct purchases without leaving the app, merging entertainment and eCommerce seamlessly.
Why it’s huge: TikTok Shop has streamlined the buying process. Users can see something they love in a video and buy it immediately without hassle. This has given rise to influencers and creators collaborating with brands to promote products directly.
How to capitalize: Whether you’re a small business or a well-established brand, setting up a TikTok shop allows you to capture your audience’s attention at the right moment. Pair it with influencer collaborations to drive sales and enhance visibility.
5. Beauty of Joseon: The Korean Skincare Sensation
K-beauty continues to dominate the beauty world, and Beauty of Joseon is among the Latest Top TikTok Trends 2024. This brand, rooted in traditional Korean skincare practices, offers a range of products that TikTok users are raving about. Their signature product, a sunscreen that provides lightweight protection without leaving a white cast, has gone viral multiple times.
Why it’s trending: TikTok users appreciate the brand’s minimalist yet effective approach to skincare. Videos showcasing the results of using Beauty of Joseon products consistently garner high engagement.
Content ideas: If you’re a beauty influencer, try reviewing Beauty of Joseon’s products or showing how you incorporate them into your skincare routine. Sharing your honest opinion can drive trust and engagement with your audience.
6. TikTok Ads: A Game-Changer for Brands
Brands looking to stay ahead of the Latest Top TikTok Trends 2024 must leverage TikTok Ads. This platform offers various ad formats, such as In-Feed Ads, TopView, and Branded Hashtags, to help brands reach their target audience.
Why it’s crucial: TikTok ads can propel content into the limelight, reaching millions of potential customers. The platform’s advertising capabilities are ideal for product launches, brand awareness campaigns, and viral challenges.
Best practices: Keep your TikTok ads short, engaging, and visually appealing. Use trending music or sounds to align your ads with what’s already popular on the app.
7. The Pink Stuff: Cleaning Products Go Viral
The Pink Stuff is another unexpected product to become a part of the Latest Top TikTok Trends 2024. This cleaning paste, initially unknown to many, became famous after several cleaning influencers showcased its effectiveness in removing stubborn stains from ovens, floors, and more.
Why it went viral: Cleaning videos are oddly satisfying to watch, and The Pink Stuff’s miraculous cleaning abilities made it stand out. TikTok users love demonstrating how quickly it tackles tough grime, often creating before-and-after comparison videos.
How to use this trend: If you run a cleaning service or sell home products, this trend offers the perfect opportunity to demonstrate their capabilities. Use TikTok to show viewers how your product can simplify their lives, using The Pink Stuff as inspiration.
8. Gymrat: Fitness Takes Over TikTok
In 2024, TikTok’s fitness trends are evolving, and Gymrat culture is at the forefront. Gymrat videos feature fitness enthusiasts showing off their workouts, progress, and gym routines, often with motivational speeches or tips on staying in shape.
Why it’s trending: Fitness culture has grown on TikTok, with users embracing the platform to show their transformation journeys, share workout tips, and motivate others. From weightlifting to cardio, TikTok has become a hub for fitness inspiration.
Content opportunities: Whether you’re a fitness coach or a gym brand, joining the Gymrat trend allows you to connect with health-conscious users. Offer workout tips, share transformation stories, or create challenges that inspire others to get active.
9. TikTok ASMR: Relaxation Meets Viral Videos
TikTok ASMR remains one of the most soothing and intriguing trends on the platform, and it shows no signs of slowing down in 2024. ASMR (Autonomous Sensory Meridian Response) videos aim to trigger a relaxing sensation through sounds like whispering, tapping, or crunching. TikTok users are drawn to these videos for their calming effects.
Why it’s still trending: ASMR offers an escape from the fast-paced nature of social media. Users often watch these videos to unwind, reduce stress, or help them sleep.
Get involved: If you’re interested in the ASMR community, consider creating videos that showcase soothing sounds. Whether it’s beauty ASMR, food ASMR, or tapping on everyday objects, this niche has a dedicated and growing audience.
10. TikTok Fashion: Style for the Digital Age
TikTok Fashion continues to be a powerful trend as users showcase their personal style, thrifting hauls, and outfit-of-the-day videos. With a focus on sustainable fashion and unique styling tips, TikTok has become a go-to platform for fashion inspiration.
Why it’s booming: Fashion influencers are using TikTok to democratise fashion, offering tips on how to recreate high-end looks on a budget. Additionally, the rise of “thrift flipping” and sustainable fashion has led users to share their eco-friendly finds.
How brands can benefit: Fashion brands should work with TikTok influencers to create authentic content showcasing their products. Highlighting limited-time offers or showcasing styling tips with your items can drive engagement and sales.
Conclusion
The Latest Top TikTok Trends 2024 are shaping the way users engage with content, products, and brands. Whether it’s the meteoric rise of dropshipping, viral beauty products, or fitness and ASMR videos, there’s a trend for everyone. As a content creator, influencer, or brand, staying on top of these trends will allow you to connect with your audience and grow your presence on the platform. Keep experimenting with the Latest Top TikTok Trends 2024 and explore new ways to engage with TikTok’s ever-evolving user base. Whether it’s a viral product or a captivating video format, the trends of 2024 are paving the way for a new era of digital creativity.
